International Harvest at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
International Harvest is a brand specializing in organic dried fruits, nuts, trail mixes, and superfoods.
International Harvest isn’t on United Markets’ shelf yet. The opening: 9 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Go Chia! in Chia Seeds.
United Markets stocks chia seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries almonds in real depth, 44 SKUs against a fleet median of 13, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is chia seeds: United Markets stocks only 5 there, so International Harvest Go Chia! stands out rather than blending in. Lead with the chia seeds, and position the almonds as a finishing or gift item.
United Markets merchandises 11 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin chia seeds shelf as a point of difference.
The full runway
Every category International Harvest plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in chia seeds. Each dot is a product on the shelf, by its cost per oz (hover for which). International Harvest (orange) sits in line with the shelf.
What to bring to land
International Harvest’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
