Kite Hill at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Kite Hill is a U.S.-based company that specializes in plant-based dairy alternatives, offering a range of innovative products made primarily from almonds.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter.
Lead with Dairy Free Cream Cheese, Chive in Cream Cheese.
Sprouts Farmers Market stocks cream cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Sprouts Farmers Market carries greek & icelandic yogurt in real depth, 98 SKUs against a fleet median of 36, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cream cheese: Sprouts Farmers Market stocks only 10 there, so Kite Hill Dairy Free Cream Cheese, Chive stands out rather than blending in. Lead with the cream cheese, and position the greek & icelandic yogurt as a finishing or gift item.
Sprouts Farmers Market merchandises 9 of the 10 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin cream cheese shelf as a point of difference.
The full runway
Every category Kite Hill plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in cream cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Kite Hill (orange) sits well above the shelf.
What to bring to expand
Kite Hill’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
