Lee Kum Kee at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Lee Kum Kee is a renowned brand specializing in authentic Asian sauces, oils, and condiments, offering a wide range of products that enhance the flavor of various dishes.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Oyster Flavored Sauce, Premium in Oyster Sauces.
Pacific Market stocks oyster sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is oyster sauces: Pacific Market stocks only 1 there, so Lee Kum Kee Oyster Flavored Sauce, Premium stands out rather than blending in.
Pacific Market merchandises 12 of the 12 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin oyster sauces shelf as a point of difference.
The full runway · across 2 stores
Every category Lee Kum Kee plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Lee Kum Kee’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
