Lundberg Family Farms at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Sesame Seaweed Rice Chips in Grain Chips.
Pacific Market stocks grain chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is grain chips: Pacific Market stocks only 9 there, so Lundberg Family Farms Sesame Seaweed Rice Chips stands out rather than blending in.
Pacific Market merchandises 5 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
enters a thin grain chips shelf as a point of difference.
The full runway · across 2 stores
Every category Lundberg Family Farms plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in grain chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Lundberg Family Farms (orange) sits above the shelf.
What to bring to expand
Lundberg Family Farms’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
