Lundberg Family Farms at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California.
It’s already on the shelf here, with 43 SKUs across 11 categories. The growth is depth and breadth: 8 categories to widen and 1 new door to enter.
Lead with Organic Wild Blend Rice in Wild Rice.
Sprouts Farmers Market stocks wild rice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Sprouts Farmers Market carries rice cakes in real depth, 37 SKUs against a fleet median of 9, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is wild rice: Sprouts Farmers Market stocks only 3 there, so Lundberg Family Farms Organic Wild Blend Rice stands out rather than blending in. Lead with the wild rice, and position the rice cakes as a finishing or gift item.
Sprouts Farmers Market merchandises 12 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
enters a thin wild rice shelf as a point of difference.
The full runway
Every category Lundberg Family Farms plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 22 SKUs. Room to widen the line.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
What to bring to expand
Lundberg Family Farms’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 43
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
