Lundberg Family Farms at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California.
It’s already on the shelf here, with 16 SKUs across 7 categories. The growth is depth and breadth: 6 categories to widen and 3 new doors to enter, replicated across all 3 stores.
Lead with Organic Long Grain Brown Rice in Brown Rice.
Woodlands stocks brown rice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is brown rice: Woodlands stocks only 2 there, so Lundberg Family Farms Organic Long Grain Brown Rice stands out rather than blending in.
Woodlands merchandises 12 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
enters a thin brown rice shelf as a point of difference.
The full runway · across 3 stores
Every category Lundberg Family Farms plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 22 SKUs. Room to widen the line.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
What to bring to expand
Lundberg Family Farms’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 15 of 16
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
