Reading the shelf…
Matiz is a brand that specializes in premium cultural foods from Spain and Peru, focusing on high-quality, all-natural products. Distributed by Culinary Collective, Matiz emphasizes traditional methods and recipes, collaborating exclusively with independent producers to deliver authentic culinary experiences.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 15 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Matiz (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Matiz · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Matiz in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Matiz product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Matiz· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Matiz Wild Sardines in Olive Oil · its most-distributed SKU (12 doors) in Canned Sardines, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: wild planet, fishwife, patagonia provisions
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Matizthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almonds, Canned Anchovies, Canned Mackerel · +8 more
open here: Almonds, Canned Anchovies, Canned Clams · +6 more
open here: Almonds, Canned Anchovies, Canned Mackerel · +6 more
open here: Almonds, Canned Anchovies, Canned Tuna · +6 more
open here: Canned Anchovies, Canned Clams, Canned Mackerel · +5 more
open here: Almonds, Canned Anchovies, Canned Roasted Red Peppers · +5 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Matiz sells it elsewhere but has no SKU here.