Matiz vs Patagonia Provisions · Bay Area shelf head-to-head
Matiz and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersPatagonia Provisions fields the deeper lineup
Matiz
Patagonia Provisions
60
brand power
49
28
products
48
7
categories
16
15
subcategories
16
17
grocers
15
$14.88
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matiz▭ Patagonia Provisions
Distribution · 30% of score71·63
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patagonia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matiz · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matiz · Patagonia Provisions
