Mina at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Mina is a brand that specializes in Moroccan-inspired condiments and canned goods.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 7 new doors to enter.
Lead with Green Harissa in Hot Sauces.
Falletti Foods stocks hot sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Falletti Foods merchandises 10 of the 10 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Mina plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in hot sauces. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to expand
Mina’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
