Nancy's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Nancy's is a pioneering brand of cultured dairy and non-dairy products, known for its commitment to quality and health.
It’s already on the shelf here, with 9 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Cottage Cheese, 2% Milkfat Min, Lowfat, Organic in Cottage Cheese.
Pacific Market stocks cottage cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
Pacific Market carries traditional yogurt in real depth, 103 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cottage cheese: Pacific Market stocks only 11 there, so Nancy's Cottage Cheese, 2% Milkfat Min, Lowfat, Organic stands out rather than blending in. Lead with the cottage cheese, and position the traditional yogurt as a finishing or gift item.
Pacific Market merchandises 10 of the 10 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin cottage cheese shelf as a point of difference.
The full runway · across 2 stores
Every category Nancy's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in cottage cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Nancy's (orange) sits well above the shelf.
What to bring to expand
Nancy's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
