Once Upon A Farm at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Once Upon a Farm is a brand specializing in organic, non-GMO snacks and meals for babies, toddlers, and children.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Organic Kids' Soft Baked Bar, Apple & Oat in Other Snack Bars.
Pacific Market stocks other snack bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other snack bars: Pacific Market stocks only 6 there, so Once Upon a Farm Organic Kids' Soft Baked Bar, Apple & Oat stands out rather than blending in.
Pacific Market merchandises 8 of the 12 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin other snack bars shelf as a point of difference.
The full runway · across 2 stores
Every category Once Upon A Farm plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other snack bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Once Upon A Farm (orange) sits in line with the shelf.
What to bring to expand
Once Upon A Farm’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
