Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Pressed is a modern wellness brand that specializes in cold-pressed juices and plant-based products, founded in 2010 in Culver City, California.
It’s already on the shelf here, with 8 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Pacific Market merchandises 6 of the 7 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
Every category Pressed plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 16 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
Pressed’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
