Quaker at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Quaker is a well-established brand known for its range of oat-based products, including old-fashioned oats, quick oats, and instant oatmeal.
It’s already on the shelf here, with 11 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen and 4 new doors to enter.
Lead with Old Fashioned Oatmeal in Rolled Oats.
Mill Valley Market stocks rolled oats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Mill Valley Market merchandises 10 of the 11 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Quaker plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 22 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in rolled oats. Each dot is a product on the shelf, by its cost per oz (hover for which). Quaker (orange) sits in line with the shelf.
What to bring to expand
Quaker’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
