Quaker at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Quaker is a well-established brand known for its range of oat-based products, including old-fashioned oats, quick oats, and instant oatmeal.
It’s already on the shelf here, with 7 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with 1-Minute Oats in Quick Oats.
Pacific Market stocks quick oats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Pacific Market merchandises 8 of the 11 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Quaker plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 22 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in quick oats. Each dot is a product on the shelf, by its cost per oz (hover for which). Quaker (orange) sits below the shelf.
What to bring to expand
Quaker’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
