Reading the shelf…
Serenity Kids is a premium baby and toddler food brand based in Austin, Texas, founded in 2016. The company focuses on nutrient-dense products made from ethically sourced ingredients, including meats from regenerative farms and organic vegetables.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Serenity Kids (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Serenity Kids · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Serenity Kids in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Serenity Kids product in stock, cheapest first.
































Bay Area grocers where neither the digital catalog nor our shelf photos show Serenity Kids· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Serenity Kids Free Range Chicken with Organic Peas & Carrots · its most-distributed SKU (13 doors) in Baby Food Purees, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 77% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 18 grocers carry it · tap a pin to open the store.
already on that shelf: happy baby organics, gerber, happy tot
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Serenity Kidsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Baby Snacks
open here: Baby Snacks
open here: Baby Snacks
open here: Baby Snacks
open here: Baby Snacks
open here: Baby Snacks
open = the store meaningfully carries that category (real depth, not a token SKU) and Serenity Kids sells it elsewhere but has no SKU here.