Starbucks at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Starbucks is a prominent coffee brand offering a variety of coffee products for home brewing, including K-Cup pods and ground coffee.
It’s already on the shelf here, with 10 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 10 new doors to enter.
Lead with Breakfast Blend Medium Roast K-Cup Coffee in Coffee Pods.
United Markets stocks coffee pods thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
United Markets carries fruit juice & blends in real depth, 124 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 14 of the 14 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
the categories it plays in are already deep here.
The full runway
Every category Starbucks plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 40 SKUs. Room to widen the line.
On shelf here, but only 2 of 27 SKUs. Room to widen the line.
How it prices
Where it would price in coffee pods. Each dot is a product on the shelf, by its cost per oz (hover for which). Starbucks (orange) sits well above the shelf.
What to bring to expand
Starbucks’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
