Sugar Plum Vegan at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Sugar Plum Vegan is a brand specializing in handcrafted vegan baked goods and granolas, made without wheat or gluten.
It’s already on the shelf here, with 12 SKUs across 8 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter.
Lead with Lovable Lemon Cashew Cheesecake in Cheesecake.
Community Market CA stocks cheesecake thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cheesecake: Community Market CA stocks only 1 there, so Sugar Plum Vegan Lovable Lemon Cashew Cheesecake stands out rather than blending in.
Community Market CA merchandises 11 of the 14 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin cheesecake shelf as a point of difference.
The full runway
Every category Sugar Plum Vegan plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Sugar Plum Vegan’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
