Taylor Farms at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Taylor Farms is a brand specializing in prepared salads and salad kits, offering a variety of flavors and organic options.
It’s already on the shelf here, with 14 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 6 new doors to enter.
Lead with Organic Kale Caesar Chopped Salad Kit in Bagged Salad Kits.
Fairfax Market stocks bagged salad kits thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Fairfax Market merchandises 12 of the 22 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway
Every category Taylor Farms plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 32 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in bagged salad kits. Each dot is a product on the shelf, by its cost per oz (hover for which). Taylor Farms (orange) sits in line with the shelf.
What to bring to expand
Taylor Farms’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
