Tuttocalabria at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
TuttoCalabria is a family-run Italian food company that specializes in traditional Calabrian preserves, particularly chili pepper-based products.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 7 new doors to enter.
Driver's Market merchandises 11 of the 11 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway
Every category Tuttocalabria plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in honey. Each dot is a product on the shelf, by its cost per oz (hover for which). Tuttocalabria (orange) sits well above the shelf.
What to bring to expand
Tuttocalabria’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
