zoup!
Zoup! is a specialty food brand known for its premium broths and soups, originating from its fast-casual restaurant chain, Zoup! Eatery. The brand focuses on high-quality, flavorful products made from carefully sourced ingredients, including free-range chicken and grass-fed beef, and is committed to providing restaurant-quality options for home kitchens.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Zoup! (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Zoup! · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Zoup! in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Zoup! product in stock, cheapest first.
Sold at
Find Zoup! online
Where to find Zoup! · Bay Area
Opportunities
New doors · no Zoup! in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Zoup!· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Zoup! Soup, Tomato Bisque · its most-distributed SKU (7 doors) in Canned Soup, the biggest opening. The closest open door is Gus's Community Market · 5 rivals already on that shelf.
