Zoup! vs Pacific Foods · Bay Area shelf head-to-head
Zoup! and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupZoup! sits further up the premium end
Zoup!
Pacific Foods
44
brand power
69
17
products
93
4
categories
12
4
subcategories
18
12
grocers
19
63.0¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoup!▭ Pacific Foods
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Soup7 vs 38 SKUs
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zoup! · 0
no exclusive doors — everywhere Zoup! is, Pacific Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoup! · Pacific Foods
