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San Francisco · 3 grocers · Niche

the parchment paper aisle

San Francisco's parchment paper aisle is a niche shelf with only a handful of brands: 8 products from 1 brands across 3 grocers. if you care owns the most shelf — 100% of SKUs. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).

8
products
1
brands
$8.72
avg price
$6.49–$10.89
typical range

More in Baking Supplies

Who owns the shelf

brands by share of the parchment paper shelf.

if you care
100% of shelf8 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Market structure

5
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →