100% Pure vs Andalou Naturals · Bay Area shelf head-to-head
100% Pure and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals is in more Bay Area grocersAndalou Naturals fields the deeper lineup100% Pure sits further up the premium end
100% Pure
Andalou Naturals
38
brand power
46
20
products
52
5
categories
5
12
subcategories
14
1
grocers
3
$12.90
price per fl oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100% Pure▭ Andalou Naturals
Distribution · 30% of score4·13
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Eye Care1 vs 1 SKUs
only 100% Pure
only Andalou Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 100% Pure · 0
no exclusive doors — everywhere 100% Pure is, Andalou Naturals is too.
only Andalou Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100% Pure · Andalou Naturals
