Acme Bread Company vs Starter Bakery · Bay Area shelf head-to-head
Acme Bread Company and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company is in more Bay Area grocersStarter Bakery fields the deeper lineupAcme Bread Company sits further up the premium end
Acme Bread Company
Starter Bakery
53
brand power
51
27
products
36
4
categories
7
12
subcategories
14
15
grocers
8
61.5¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Bread Company▭ Starter Bakery
Distribution · 30% of score63·33
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Bread Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Bread Company · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Bread Company · Starter Bakery
