Aidells vs Applegate · Bay Area shelf head-to-head
Aidells and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Aidells
Applegate
44
brand power
72
18
products
111
2
categories
18
6
subcategories
21
15
grocers
20
33.8¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Applegate
Distribution · 30% of score63·83
A
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Applegate
