Aidells vs Niman Ranch · Bay Area shelf head-to-head
Aidells and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupNiman Ranch sits further up the premium end
Aidells
Niman Ranch
44
brand power
63
18
products
58
2
categories
11
6
subcategories
30
15
grocers
17
33.8¢
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Niman Ranch
Distribution · 30% of score63·71
A
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aidells · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Niman Ranch
