Amylu vs Chef Hak's · Bay Area shelf head-to-head
Amylu and Chef Hak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amylu carries more Brand PowerAmylu is in more Bay Area grocersAmylu fields the deeper lineup
Amylu
Chef Hak's
50
brand power
19
28
products
4
9
categories
4
10
subcategories
4
6
grocers
1
31.6¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amylu▭ Chef Hak's
Distribution · 30% of score25·4
C
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chef Hak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amylu · 5
only Chef Hak's · 0
no exclusive doors — everywhere Chef Hak's is, Amylu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amylu · Chef Hak's
