Amy's Kitchen vs Del Popolo · Bay Area shelf head-to-head
Amy's Kitchen and Del Popolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupDel Popolo sits further up the premium end
Amy's Kitchen
Del Popolo
69
brand power
24
139
products
4
14
categories
1
22
subcategories
2
19
grocers
9
77.5¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Del Popolo
Distribution · 30% of score79·38
D
carried in 19 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
only Del Popolo
no top category Amy's Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's Kitchen · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Del Popolo
