Amy's Kitchen vs Just Egg · Bay Area shelf head-to-head
Amy's Kitchen and Just Egg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Amy's Kitchen
Just Egg
69
brand power
43
139
products
5
14
categories
5
22
subcategories
5
19
grocers
17
77.5¢
price per oz
68.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Just Egg
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast4 vs 1 SKUs
4% of shelf
only Amy's Kitchen
only Just Egg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Just Egg
