Amy's Kitchen vs Urban Pie Pizza Co. · Bay Area shelf head-to-head
Amy's Kitchen and Urban Pie Pizza Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Urban Pie Pizza Co.
69
brand power
21
139
products
10
14
categories
1
22
subcategories
1
19
grocers
2
$8.04
avg price
$11.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Urban Pie Pizza Co.
Distribution · 30% of score79·8
U
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
only Urban Pie Pizza Co.
no top category Amy's Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Urban Pie Pizza Co.
