Andalou Naturals vs Derma E · Bay Area shelf head-to-head
Andalou Naturals and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals is in more Bay Area grocersAndalou Naturals fields the deeper lineup
Andalou Naturals
Derma E
46
brand power
39
52
products
24
5
categories
5
14
subcategories
15
3
grocers
1
$4.00
price per fl oz
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andalou Naturals▭ Derma E
Distribution · 30% of score13·4
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andalou Naturals
only Derma E
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andalou Naturals · 2
only Derma E · 0
no exclusive doors — everywhere Derma E is, Andalou Naturals is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andalou Naturals · Derma E
