Andean Dream vs Bionaturae · Bay Area shelf head-to-head
Andean Dream and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupAndean Dream sits further up the premium end
Andean Dream
Bionaturae
12
brand power
61
2
products
40
1
categories
9
2
subcategories
19
5
grocers
18
83.6¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andean Dream▭ Bionaturae
Distribution · 30% of score21·75
A
B
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andean Dream
no top category Bionaturae doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Andean Dream · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andean Dream · Bionaturae
