Andronico's vs Berkeley Farm · Bay Area shelf head-to-head
Andronico's and Berkeley Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andronico's carries more Brand PowerAndronico's is in more Bay Area grocersAndronico's fields the deeper lineup
Andronico's
Berkeley Farm
50
brand power
26
56
products
4
20
categories
2
32
subcategories
4
2
grocers
1
$9.32
avg price
$14.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andronico's▭ Berkeley Farm
Distribution · 30% of score8·4
B
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andronico's
only Berkeley Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andronico's · 1
only Berkeley Farm · 0
no exclusive doors — everywhere Berkeley Farm is, Andronico's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andronico's · Berkeley Farm