Andronico's vs Fat Cat Bakery · Bay Area shelf head-to-head
Andronico's and Fat Cat Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andronico's carries more Brand PowerAndronico's is in more Bay Area grocersAndronico's fields the deeper lineupAndronico's sits further up the premium end
Andronico's
Fat Cat Bakery
50
brand power
10
56
products
3
20
categories
1
32
subcategories
2
2
grocers
1
$9.32
avg price
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andronico's▭ Fat Cat Bakery
Distribution · 30% of score8·4
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andronico's
only Fat Cat Bakery
no top category Andronico's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Andronico's · 2
only Fat Cat Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andronico's · Fat Cat Bakery