Annie's Homegrown vs Epic · Bay Area shelf head-to-head
Annie's Homegrown and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Annie's Homegrown
Epic
30
brand power
66
12
products
39
5
categories
8
1
grocers
15
$7.79
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's Homegrown▭ Epic
Distribution · 30% of score4·63
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's Homegrown
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's Homegrown · 0
no exclusive doors — everywhere Annie's Homegrown is, Epic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's Homegrown · Epic