Annie's vs Fruit By The Foot · Bay Area shelf head-to-head
Annie's and Fruit By The Foot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Annie's
Fruit By The Foot
73
brand power
12
130
products
2
21
categories
1
21
grocers
4
$6.84
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Fruit By The Foot
Distribution · 30% of score88·17
F
carried in 21 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Fruit By The Foot
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Fruit By The Foot