Annie's vs Fruit Roll-ups · Bay Area shelf head-to-head
Annie's and Fruit Roll-ups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Annie's
Fruit Roll-ups
73
brand power
18
130
products
4
21
categories
1
21
grocers
4
$6.84
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Fruit Roll-ups
Distribution · 30% of score88·17
F
carried in 21 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Fruit Roll-ups
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Fruit Roll-ups
