Annie's vs Pip's Heirloom Snacks · Bay Area shelf head-to-head
Annie's and Pip's Heirloom Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupPip's Heirloom Snacks sits further up the premium end
Annie's
Pip's Heirloom Snacks
73
brand power
27
130
products
8
21
categories
2
21
grocers
8
76.5¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Pip's Heirloom Snacks
Distribution · 30% of score88·33
P
carried in 21 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Pip's Heirloom Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Pip's Heirloom Snacks
