Annie's vs Solely: Fruit Jerky · Bay Area shelf head-to-head
Annie's and Solely: Fruit Jerky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupSolely: Fruit Jerky sits further up the premium end
Annie's
Solely: Fruit Jerky
73
brand power
45
130
products
11
21
categories
4
21
grocers
13
76.5¢
price per oz
$2.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Solely: Fruit Jerky
Distribution · 30% of score88·54
carried in 21 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks8 vs 1 SKUs
1% of shelf
only Annie's
only Solely: Fruit Jerky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Solely: Fruit Jerky
