Annie's vs Solely: Whole Fruit Gummies · Bay Area shelf head-to-head
Annie's and Solely: Whole Fruit Gummies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupSolely: Whole Fruit Gummies sits further up the premium end
Annie's
Solely: Whole Fruit Gummies
73
brand power
19
130
products
3
21
categories
1
21
grocers
10
76.5¢
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Solely: Whole Fruit Gummies
Distribution · 30% of score88·42
S
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Solely: Whole Fruit Gummies
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Solely: Whole Fruit Gummies
