Annie's vs Tru-blu · Bay Area shelf head-to-head
Annie's and Tru-blu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Annie's
Tru-blu
73
brand power
7
130
products
3
21
categories
2
21
grocers
2
$6.84
avg price
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Tru-blu
Distribution · 30% of score88·8
T
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Tru-blu
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Tru-blu