Applegate vs Bell & Evans · Bay Area shelf head-to-head
Applegate and Bell & Evans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Applegate
Bell & Evans
72
brand power
31
111
products
16
18
categories
4
21
subcategories
4
20
grocers
5
$10.49
avg price
$9.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Bell & Evans
Distribution · 30% of score83·21
B
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat & Seafood7 vs 2 SKUs
only Applegate
only Bell & Evans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Bell & Evans
