Applegate vs Monte Nevado · Bay Area shelf head-to-head
Applegate and Monte Nevado, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupMonte Nevado sits further up the premium end
Applegate
Monte Nevado
72
brand power
21
111
products
5
18
categories
1
21
subcategories
1
20
grocers
6
$1.35
price per oz
$7.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Monte Nevado
Distribution · 30% of score83·25
carried in 20 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only Monte Nevado
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Monte Nevado
