Applegate vs North Country Smokehouse · Bay Area shelf head-to-head
Applegate and North Country Smokehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupNorth Country Smokehouse sits further up the premium end
Applegate
North Country Smokehouse
72
brand power
37
111
products
11
18
categories
6
21
subcategories
6
20
grocers
4
$1.35
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ North Country Smokehouse
Distribution · 30% of score83·17
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat & Seafood7 vs 3 SKUs
6% of shelf
only Applegate
only North Country Smokehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · North Country Smokehouse
