Artisola vs Buitoni · Bay Area shelf head-to-head
Artisola and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisola is in more Bay Area grocersBuitoni fields the deeper lineupArtisola sits further up the premium end
Artisola
Buitoni
36
brand power
36
10
products
30
4
categories
4
6
subcategories
10
10
grocers
7
$1.02
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisola▭ Buitoni
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 2 SKUs
only Artisola
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artisola · 7
only Buitoni · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisola · Buitoni
