Baxters vs Roland Foods · Bay Area shelf head-to-head
Baxters and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupRoland Foods sits further up the premium end
Baxters
Roland Foods
15
brand power
51
2
products
56
2
categories
19
2
subcategories
32
3
grocers
11
65.7¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baxters▭ Roland Foods
Distribution · 30% of score13·46
B
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baxters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baxters · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baxters · Roland Foods