Be Happy vs Starbucks · Bay Area shelf head-to-head
Be Happy and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupBe Happy sits further up the premium end
Be Happy
Starbucks
17
brand power
58
6
products
139
1
categories
11
2
subcategories
14
2
grocers
13
42.6¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Be Happy▭ Starbucks
Distribution · 30% of score8·54
B
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Be Happy
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Be Happy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Be Happy · Starbucks
