Bear Fruit Snacks vs Annie's · Bay Area shelf head-to-head
Bear Fruit Snacks and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupBear Fruit Snacks sits further up the premium end
Bear Fruit Snacks
Annie's
42
brand power
73
11
products
130
3
categories
21
12
grocers
21
$3.17
price per item
98.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Fruit Snacks▭ Annie's
Distribution · 30% of score50·88
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 8 SKUs
<1% of shelf
only Bear Fruit Snacks
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bear Fruit Snacks · 1
only Annie's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Fruit Snacks · Annie's
