Belgioioso vs Organic Valley® · Bay Area shelf head-to-head
Belgioioso and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
Belgioioso
Organic Valley®
54
brand power
69
59
products
103
2
categories
15
13
subcategories
30
18
grocers
19
84.9¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Organic Valley®
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese58 vs 33 SKUs
3% of shelf
only Belgioioso
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Organic Valley®
