Bell & Evans vs Applegate · Bay Area shelf head-to-head
Bell & Evans and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Bell & Evans
Applegate
31
brand power
72
16
products
111
4
categories
18
4
subcategories
21
5
grocers
20
$9.20
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell & Evans▭ Applegate
Distribution · 30% of score21·83
B
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat & Seafood2 vs 7 SKUs
B
only Bell & Evans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bell & Evans · 0
no exclusive doors — everywhere Bell & Evans is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell & Evans · Applegate
